Oferta pracy

Regional Media Manager for Region East Europe

H&M Hennes & Mauritz sp. z o.o.

H&M Hennes & Mauritz sp. z o.o.

Puławska 2



Your responsibilities

H&M is on an exciting journey towards being more customer-centric company, meeting the ongoing industry changes, by exceed our customers’ needs. We continue to develop our organization to be more effective and - as a part of that process – we are introducing the Customer Activation & Marketing Team in Region East Europe.

Customer Activation & Marketing Team is a function comprised of different competences - from media relations, customer insights, experience operations and loyalty e-commerce - working together in a synergy to implement a locally relevant seamless customer experience. This will empower us to create a truly customer focused omni organization.

On this journey we´re all working together to create the best omni customer offer for our customers and as a Regional Media Manager you will contribute to added customer value, a strong brand and increased sales by driving the global media strategy from a regional perspective. Your key responsibilities will include:

Media Strategy & Tactics

• Being responsible for proposing regional media directions based on global media strategy and regional/local customer & media insights

• Secure omnichannel sync and alignment of all customer communication touchpoints; store, owned channels, external media, maximize media efficiency across paid reach, performance & owned media

• Secure that the local media communications plan is set in line with customer goals, audiences, and media channel guidelines

Media Budget & Follow Up

• Provide data driven analysis on market growth potential to enable trade-offs in the long- vs. short-term media customer activation budget

• Drive and follow up on media budget investments and results for the region, ensuring goals are reached

• Secure in-depth analysis and optimization of media mix, spend and activities and adapt local strategies accordingly

Customer growth & retention

• Identify and drive customer growth potential together with regional and sales market customer activation teams, including setting target group priorities

• You know the customers in your region & markets and infuse insight into media investments tactics

• Responsible for identifying the right place to be in the local market: considering current and desired customer perception which will affect the choice of the right type of partners, media and collaborations

Staff Management & collaboration

• Manage a team of media specialists and media planners based in region and sales markets as well as securing the cross-functional collaborations with other functions

• Guarantee participation in mandatory training and role specific training

• Carry out and ensure dialogue talks and apply the appropriate development tool for each individual in the team

• Responsible for identifying future talents, secure succession planning and recruiting media roles in the region

• Ensure efficient collaboration and dialogue with stakeholders throughout the organization

Our requirements

Being part of our omni journey means there is not one clear path. We ask of you to be open to change and take part in creating an organization for the future. This is an opportunity for openminded team players that by being curious, innovative, and forward-thinking want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you’ve got.

Besides your personality we see that:

• At least 8-10 years of working experience in marketing and media

• Formal education within marketing, communication or business degree/relevant qualifications

• Deep knowledge in how you build and grow a brand and customer base using traditional and digital media channels

• Strategic and operative marketing experience with a strong digital focus

• Setting and managing large media budgets and experience in collaboration with media agencies

• Strong leadership skills, strategic thinking with broad marketing experience and high analytical ability

• You have excellent communication & social skills and high level of English and strong in local language, both spoken and written

• You are experienced leader managing staff in complex setups and multiple locations

• It is meriting if you can demonstrate competence within digital/tech and omni ways of working.

What we offer

  • Meaningful work in one of the largest and best-performing global fashion brands

  • Stable employment contract in an international company with a unique culture

  • Multisport card

  • Hybrid work model

  • 25% staff discount on all H&M Group brands for you and one member of your family

  • Regular feedback from your manager and colleagues, so you can grow

  • Possibility of growing within the company (over 70% of our recruitment processes are internal)

  • Benefits

  • private medical care

  • life insurance

  • corporate products and services at discounted prices

If you want to join our exciting journey and this fantastic team, please upload your resume (in English) until 15.07.2022

H&M Hennes & Mauritz sp. z o.o.

Region East Europe is one of the 10 regions within the H&M Group and has its headquarters in Warsaw, Poland. The Region portfolio consists of more than 500 stores across 16 markets divided into 2 Sales markets – Sales Market Poland and Sales Market Greece. Here you may expect to explore diverse, dynamic, ever changing and creative environment – as a great place for professionals who are passionate about business, great leaders and fun people enjoying life!

Scroll to the company’s profile