Oferta pracy

SEM Campaign Manager

GrouponAbout the company

  • Warszawa

    Warszawa, Masovian
  • Offer expired 7 days ago
  • Remote recruitment
  • contract of employment
  • full-time
  • specialist (Mid / Regular)

Your responsibilities

  • Manage key day-to-day aspects of Search Engine Marketing such as budgeting, reporting & optimization of campaigns

  • Partner with Local, Goods and Getaways Product and Business teams to identify opportunities to grow the SEM channel while supporting key business priorities

  • Analyze marketing campaign performance data to identify, prioritize, and execute on opportunities for improvement in marketing effectiveness

  • Create and execute initiatives with search vendors (such as Google, Bing & Oath) to grow the channel

  • Analyze and communicate marketing performance to local and global stakeholders

  • Work closely with the marketing organization to support new initiatives through SEM

  • Work closely with Groupon’s Search Marketing Product and Engineering Teams to define products to enable operations within the team

  • Improve business process and workflow automation

Our requirements

  • Bachelor's degree in a related field

  • 2+ years Search Engine Marketing experience

  • Experience with Excel and capable of manipulating data in order to perform both high level and more granular analysis. This includes familiarity with VLookups, Pivot tables, and other such functionalities

  • Experience with SQL would be an advantage

  • Experience with search bidding tools and platforms

Optional

  • Resourceful problem-solver with ability to excel in an ambiguous environment

  • Has relentlessly high standards

  • Ability to prioritize workload and deliver results against multiple deadlines in a fast-paced setting

  • Strong attention to detail

  • Excellent verbal and written social skills with experience reporting business to senior management

  • Proven analytical and quantitative skills, and an ability to use data and metrics to back up assumptions, drive rationale, discover root causes and identify opportunities

  • Analyze and report on performance metrics of digital campaigns and set up test plans to improve the campaign performance

  • Demonstrated execution capability with highest standards in a rapidly evolving business

  • Experience in audience segmentation and targeting

  • Ability to work 12noon-8pm Warsaw time to ensure sufficient overlap with teams in NA

What we offer

  • Monthly bonus system

  • Attractive Groupon discounts

  • Chillout zone

  • Training & development programmes

  • Private medical care

  • Company events & parties

  • MultiSport card

  • Benefits

  • sharing the costs of sports activities

  • private medical care

  • life insurance

  • remote work opportunities

  • integration events

  • retirement pension plan

  • no dress code

  • video games at work

  • coffee / tea

  • drinks

  • leisure zone

  • charity initiatives

Groupon

Groupon’s mission is to become the daily habit in local commerce and fulfil our purpose of building strong communities through thriving small businesses by connecting people to a dynamic, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. If you want to take more ownership of your career, then you're ready to be part of Groupon.

We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?

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Job Description

Are you passionate about owning and operating massively scalable systems? Do you consider yourself a tech savvy, hands on campaign manager, a sharp analytical mind? Are you interested in handling a budget well into the millions? If so, this is an opportunity for you.

To help us on this mission, we are looking for a Search Engine Campaign Manager in our Warsaw office who shares our real passion for crafting a new evolution in local commerce.

The Search Marketing team is responsible for growing Groupon traffic from external search engine users and providing them better and more engaging experiences on the site in order to drive new customer acquisition and greater revenue for all of Groupon’s worldwide lines of business including Local Deals, Products, and Travel. We do this primarily through automated SEM and Landing Page Optimization technologies, deep data science driven bidding algorithms and agile content and link generation strategies. The team is a key component to implementing Groupon’s “Pull” strategy that is already transforming Groupon from its origins as a daily deal company to an ever present source for customers to discover their own cities or to discover the world through travel.

In this position you will drive Search Engine Marketing for Groupon globally. You will operate the systems and execute the processes that power SEM. You will work directly with Local, Getaways and Goods GM and engineering teams on overall strategy and usability, conversion and SEM factors. You will be responsible for reporting the business metrics of Search Marketing to various business leads throughout the organization. Partner with key teams such as marketing finance, marketing analytics and the regional marketing leads to move the program forward. Ultimately, you will ensure that search engine marketing executes optimally and serves as a huge catalyst for Groupon’s bold annual growth plans.