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SEM Specialist

  • Warszawa, mazowieckie pokaż mapę
  • Specjalista
  • 08.05.2018

    Pracodawca ma prawo zakończyć rekrutację we wcześniejszym terminie.

    SEM Specialist

    Miejsce pracy: Warszawa

    Company Overview

    We are a leading fintech company founded in Norway, which builds revolutionary data-driven and AI (machine learning) based products, and wisely connects various finance services with modern high-tech approach.

    We are using the cutting-edge technologies that empower customers to make well thought out decisions about financial services they use. We are established today in 5 countries, with the HQ in Warsaw, Poland.

    Our mission is to build consumer-centric technologies to revolutionise the way people access and use financial services globally and to support the future growth of our company.

    Would you like to be a part of a fast-growing fintech company?

    Job Summary 

    Liber Finance Group is looking for an experienced SEM Specialist to join our multinational Marketing team of 6 marketing experts and to support us by creating and maintaining SEM strategy for the brands from Liber Finance Group portfolio across the Glob with a focus on Norway, Sweden, Finland, Estonia and Poland.

    In this position you will have ownership of execution, optimization and reporting, A/B testing for landing pages and ad copy, as well as continuous keyword and competitive research. You will report directly to Senior Digital Marketing Manager. 

    As a SEM Specialist you have to have minimum 2 years experience with hands-on managing PPC campaigns across Google services and clearly communicate opportunities for the brands to achieve customer retention and customer acquisition goals.

    The team is expected to double the number of its members by the end of the year, giving multiple opportunities for future development. 

    What you will be doing?
    • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
    • Track, report, and analyze PPC initiatives and campaigns
    • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
    • Optimize copy and landing pages for paid search engine marketing campaigns
    • Perform ongoing paid keyword discovery, expansion and optimization
    • Improve search-related activities using A/B or multivariate methods
    • Research and analyze competitor advertising
    • Maintain high levels of current knowledge of best practices and strategies in the management of online paid media
    • Monitor SEM (PPC) activity, analyze performance, identify areas of improvement and optimize

    Qualifications and Skills

    • Proven 2 years of hands-on experience managing PPC campaigns across Google services
    • Well-versed in performance marketing, conversion, and online customer acquisition
    • Up-to-date with the latest trends and best practices in search engine marketing
    • In-depth experience with Google tools (AdWords account, Keyword Planner, Google Trends)
    • Experience with website analytics tools (e.g, Google Analytics, Google Tag Manager)
    • Strong analytical skills and experience generating SEM reports
    • Familiarity with A/B and multivariate experiments
    • AdWords certification and Finance Marketing experience are pluses
    • Agency experience or experience working with multiple direct response advertiser accounts is a plus
    • Good communication skills
    • Fluent in English

    What do we offer

    • Excellent office environment and location: Warsaw Spire
    • Following benefits to our employees: private medical insurance, MultiSport card, language lessons, 5 box meal plan (partially funded by employer)
    • Growing company provides you with the various opportunities for your professional development
    • We enjoy various fun things: leisure zone, Xbox, different team building activities
    • We work in dynamic, inspiring and multinational environment
    Learn more about our company at www.liberfinancegroup.com
    Please include permit for processing personal data in CV as following “I give my permission for the processing of my personal data that is essential for the recruitment process in Liber Finance AS branch in Poland, in accordance with the Act of 29.08.1997 on the Protection of Personal Data (Journal of Laws No. 133, item 883 amended)”.