Senior Digital Marketing Specialist

Your responsibilities

• Media Relations – liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies

• Promotions & Campaigns – research various marketing and promotional channels, including media platforms, that would be most effective to relay product messages to customers, and execute upon strategic marketing campaigns in promotion of Company initiatives

• Metrics – investigate the effectiveness of performance marketing campaigns through the evaluation of key performance metrics

• Social Media – work with corporate communications and sales ops to create innovative marketing campaigns, utilizing various social media platforms, including, Twitter, Facebook, LinkedIn, YouTube, etc., that are aligned with business priorities

• Conferences/Events – assist in outbound and inbound marketing activities to include, events planning, conferences, and thought leadership strategies

• Research – conduct market research and analyze trends to identify customer needs, competitor offerings and demographic data for new and existing market opportunities

• Marketing Collateral – develop and create new marketing materials while ensuring brand guidelines are met

• Content Management – create and support the development of new and existing content including, web landing pages, webinars and promotions, social media posts, etc., to promote global awareness of Company technologies

• Marketing Calendar – manage and coordinate marketing calendar, including conferences, email campaigns, social, and paid media and content to support Company goals

• Other Sales Support – assist Marketing Manager with other sales support functions as needed

Employer requirements