Senior Online Marketing Specialist (Digital Expert)

Scalo Sp. z o.o.

  • offer expired over a month ago
  • contract of employment, B2B contract
  • full-time
  • senior specialist (Senior)
  • hybrid work
  • Immediate employment
  • remote recruitment

Scalo Sp. z o.o.

Aleje Jerozolimskie 100



Your responsibilities

  • Plan, prepare and execute digital campaigns that generate inbound B2B leads.

  • Work with Google Ads, LinkedIn, Facebook, and other ad platforms.

  • Prepare ideas and content for ads (with the support of a graphic designer) and build landing pages.

  • Cooperate with an SEO agency and take part in the execution of SEO strategy.

  • Create new webpages using WordPress CMS and optimize existing ones.

  • Measure results, prepare reports, and optimize campaigns.

  • Take part in the development of marketing automation campaigns.

  • Work as a part of a multidisciplinary team (Marketing, Sales, Technology) focused on boosting our growth in the USA and Western Europe.

Our requirements

  • Have at least 5+ years of experience in digital marketing and 3+ years in B2B lead generation for software houses or IT companies.

  • Have practical knowledge of and experience in using SEO and SEM activities to generate inbound B2B leads.

  • Are open-minded, goal-focused, and like to dig deep to find new and effective ways of reaching out to your target markets.

  • Are not afraid to ask "Why" and propose your marketing ideas.

  • Are familiar with tools like HubSpot, WordPress, Semrush, Google Ads, LinkedIn Campaign Manager, LinkedIn Sales Manager, Facebook Ad Manager, Google Analytics, Hotjar, or similar.

  • Have experience using sponsored campaigns on online platforms like to generate leads.

  • Have excellent English speaking and writing skills (B2 at least) - You will be working on campaigns targeting US, UK, and the EU.

What we offer

  • A competitive salary, based on your experience and skills.

  • Hybrid working model (1 day a week in the office).

  • Flexible forms of employment (job agreement or B2B contract).

  • Flexible working hours.

  • Access to the Motivizer benefit system.


  • sharing the costs of sports activities

  • private medical care

  • sharing the costs of foreign language classes

  • sharing the costs of professional training & courses

  • remote work opportunities

  • flexible working time

  • fruits

  • integration events

  • corporate library

  • no dress code

  • video games at work

  • coffee / tea

  • drinks

  • parking space for employees

  • redeployment package

  • christmas gifts

  • birthday celebration

  • Training budget to develop your marketing skills

Scalo Sp. z o.o.

We're one of the fastest-developing software houses in Poland, focused on delivering bespoke software solutions and agile development teams to clients around the globe.

We aim high and plan to accelerate our growth in foreign markets. That’s why we're looking for an experienced digital marketing talent who will use her or his best knowledge and skills to support our lead generation process.

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